Design thinker. Cognitive Scientist. Ex Amazon. Connect with me:
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The UX industry is littered with surface-level, buzzwords that have come to symbolize naïveté in design. User-centered design, I’m looking at you. Here are 30 advanced terms I’ve learned during my time in industry to help you avoid this.

UX Related Terms

1. Hero use case

The storybook use case of a design. Oftentimes the easiest and most powerful story tied to the design. This is the use case that will apply to the most users in the context of your design.

2. Happy path

The optimal journey a user takes through your design. Is sometimes, but not always the hero use case.


Social platform addiction described through behavioral tendencies, and design to counter this.

A man looks at his phone late at night.
A man looks at his phone late at night.

You open your phone.

You go to [social platform].

The feed populates.

You are met with beautiful photos of Joe’s African Safari. You enviously take them in. On LinkedIn, you congratulate Nancy, on her newly attained promotion. On Facebook, you see your childhood friends in a photo, together. Your heart skips a beat. How could they forget to invite…much less even tag me? You wonder.

But, you didn’t endure the heat or the sweat that Joe did. You didn’t see the thankless hours that proved Nancy was ready for the promotion. …

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Nearly two and a half months ago, I wished my coworkers goodbye and concluded the second of my two UX internships at Amazon. Today, I’d like to share a bit about my experience interning there and why I won’t soon forget it.

When I remember my experience, I immediately think of the novelty of it all — the work, the city, the people. The next thing that comes to mind is Amazon’s design culture. This was my first professional experience working at a company with an established design culture. …

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